It is very straight forward. We are a service which means we act on your behalf. We have a 30 minute meeting. Then your brief our team. From there we create a site list based on the audience profile and KPI target. With this we also give you a guide price and volume. Total available impressions and more importantly available impressions above 70% viewability rating and >70% view thru rate (VTR/ VCR). From there you look through the lost of sites and tell us which ones don't fit your campaign. After all it is your investment, who are we to tell you where to spend. We have no financial partnership with domains or publishers so we are impartial to where you invest. Once happy we create a Deal ID which is attached to your chosen DSP Seat ID. From there you manage the campaign as normal. The added benefit is that our team are monitoring and optimising with you. Not only do we remove sites that aren't performing, we can also advise you when creative is being blocked, your CPM isn't high enough or if your bid rate needs attention. All leading to greater success.
Safety is important to us too. That is why we vet all sites by hand twice. First, we vet it to make sure that the content of the domain is safe for brands and users. Secondly, we vet the site to make sure that it is classified properly. Often when domains supply SSP with access to their content creators can add many different genres to make their content more desired in search results. Our second vetting process is to make sure that if you are targeting gaming it is gaming relevant content that your ads are shown against. We have first-hand relationships with publishers so that our PMPs access the best possible inventory.
Because we curate the domains on your behalf we have no allegiance with publishers. We operate under your instruction for the success of your campaign. We are a service and not a sales house. This means we do not inflate prices to suit publishers. Our goal is to exceed your campaign outcomes and KPIs.
Transparency is important to us too. That is why we provide site lists, guide prices and volumes by format and region upfront. Although this puts our business at risk, we believe that trust and transparency are two way street. If you put your trust in us to help you deliver simpler, better performing campaigns we show our faith upfront with where best to be present. That way you always have visibility on where your campaign is running. No surprises. Most importantly NO JUNK!
Absolutely. To us performance is extremely important whether it is a branding or ROI campaign. Our extensive access of relevant campaigns means that our Cost Per Click and Cost Per Completed View campaigns out perform Google and Facebook*